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Intrinsic competitive factors, such as low labor costs
or specific technological progress within the field of
information technology, can only be overcome by the intelligence
of new business models, new processes, new technologies
and other factors resulting from ongoing creativity, imagination,
and innovation. This is the route to be followed by either
developed or developing countries.
This is the reason why the application of these concepts
– which are part of the Creative Economy definition
– to companies and businesses in general, is of
utmost importance to gain distance from the conventional
predatory competition for market share of existing products
and services.
Taking into consideration the fact that each organization
and country develops different dimensions of the subject,
our view is that the “Creative Economy”
must necessarily include all products and services related
to knowledge and intellectual skills, and cannot be
limited only to the so-called “Creative Industries”
or “Cultural Industries”. This implies that
they cannot be restricted by the original concepts on
Copyrights, Patents, Trademarks and Design.
The focus of the Creative Economy on creativity, imagination
and innovation is not limited to products, services
and technologies; it also encompasses processes, business
models and management models, among others.
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