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In order to ensure the proper understanding of the referred
concepts, we have decided to adopt the definitions established
by the Chancellery of the Exchequer of the United Kingdom
and specified in a recently prepared document dated December
2, 2005. This document was drawn up in line with the UK’s
proposed budget plan for the year 2006. The referred definitions
are as follows:
Creativity
“Creativity” is the generation of new ideas
– either new ways of looking at existing problems
or of seeing new opportunities - perhaps by exploiting
emerging technologies or changes in markets.
Innovation
“Innovation” is the successful exploitation
of new ideas. It is the process that carries them through
to new products, new services and new ways of running
businesses or even new ways of doing business.
Design
"Design" is what links creativity and innovation.
It shapes ideas to become practical and attractive propositions
for users or customers. Design may be described as creativity
deployed to a specific end..
This is not the general understanding about “design”.
It usually applies to products and services. “Design”
is also defined as the creativity applied to a specific
objective. |
