Implement specific organization development programs based on creativity and innovation;

Conduct research within the scope of segments encompassed by the “Creative Economy” with the aim of effectively applying them to business;

Promote the exchange of knowledge, development and innovation in Brazil and abroad, within the scope of the “Creative Economy”;

Develop research proposals with Universities and other Institutions for the purpose of continuously identifying talents within the different segments of the “Creative Economy”;

Together with Universities and Institutions, establish the “Índice de Criatividade Brasil” (Brazil Creativity Index), as well as the creativity index for companies;

Coordinate periodic meetings between professionals with different backgrounds to extend the debate on a business agenda focused on Creativity and Innovation;

Hold the “Fórum Brasileiro da Economia Criativa”, (the Brazilian Forum on Creative Economy) with the participation of guest speakers from Brazil and abroad;

Keep track of the development of innovations and creative solutions applied to different business segments, with the objective of publicizing and encouraging the adoption of solutions and techniques that allow for the rapid and growing use of these concepts at companies.

Creativity and innovation can be applied to any field of business, regardless of cultural vocation, regional issues or any other factors. The objective of applying creativity and innovation to business activities is to create and capture new market space, achieve higher productivity levels and open up markets.

Intrinsic competitive factors, such as low labor costs or specific technological progress within the field of information technology, can only be overcome by the intelligence of new business models, new processes, new technologies and other factors resulting from ongoing creativity, imagination, and innovation. This is the route to be followed by either developed or developing countries.