• Creativity and Innovation
• Sense of humor
• Dialogue and agreement capacities
• Transparency
• Integrity
• Social, Environmental and Entrepreneurship differentiated attitudes

“Instituto da Economia Criativa” defines its Code of Ethics as follows:

1. Respect Laws, Rules and Regulations in Brazil and abroad;
   
   
2. Bear in mind the principles of excellence when carrying out its activities;
   
   
3. Respect opinions and rights of its clients, partners, collaborators, directors, government authorities, members of the press and all other entities and stakeholders directly or indirectly related to its activities, as well as the public in general;
   
   
4. “Instituto da Economia Criativa” stimulates the good practices of dialogue and negotiation, respecting the principles of fair competition as well as the social and economic local characteristics;
   
   
5. Whenever related to its activities, promote the so-called Eight Goals of the Millennium when carrying out its actions. These goals were approved by 191 countries, including Brazil, at a meeting of the United Nations Organization held in 2000 and set forth in the United Nations Development Program (PNUD), as follows:
   
   • End hunger and poverty
   • Provide high quality basic education for all
   • Promote equality between genders and enhance the role of women
   • Lower the infant mortality rate
   • Improve health care of pregnant women
   • Fight AIDS, malaria and other diseases
   • Aim at quality of life and respect for the environment
   • Work towards development
     
     
6. “Instituto da Economia Criativa” encourages studies and research focused on the conscientious use of varied kinds of resources, always guided by the principles of creating sustained societies as defined by the “Conselho Empresarial Brasileiro para o Desenvolvimento Sustentável/CEBDS” (The Brazilian Business Council for Sustainable Development) and the productive segments of society, whose challenge is to “create the means within the business community and other segments of society to enable a harmonious relationship among the three pillars of sustainability – economic, social and environmental”;
   
   
7. Focus on the revision and the insertion of the personal dimension by organizations with the objective of getting the best results from talent, creativity, sense of humor and friendliness among people;
   
   
8. “Instituto da Economia Criativa” is committed to the ongoing and active development of the use of imagination, creativity and innovation applied to business activities. In addition, the Institute is aware that these practices are directly related to the levels of efficiency, competitiveness and productivity of companies working in the global business environment;
   
   
9. “Instituto da Economia Criativa” supports, fosters and encourages the protection of rights related to creative and productive activities;
   
   
10. “Instituto da Economia Criativa” supports, encourages and fosters the ongoing search for new solutions applied to business activities, treating mistakes as part of the learning process;
    
    
11. “Instituto da Economia Criativa” supports, fosters and encourages the disclosure of anti-ethical and illegal attitudes and behavior.